Photograph: Javaz Tizmaghz, the Guardian

In The Hacker Ethic, Pekka Himanen argues that the hacker community’s values are a “general social challenge” which include “the goal of getting everybody to participate in the network and to benefit from it, to feel responsible for longer term consequences of the network society, and to directly help those who have been left on the margins of survival” (Himanen, 2001).

In the case of WikiLeaks, hacker-activists (organizing under the broad and decentralized social movement known as Anonymous) are emerging as hacktivist heroes coming to the defense of free speech, public cyberspace and an open internet. In the same moment the sequel to Tron is about to premier, cyberactivism is front and center in the media, discussions online and global government actions and policy debates. The hacktivists responding to WikiLeaks share at least one goal with the heroes of Tron: a “free system.”

…the radical nature of general hackerism consists of its proposing an alternative spirit for the network society – a spirit that finally questions the dominant Protestant ethic. In this context we find the only sense in which all hackers are really crackers: they are trying to crack the locks of the iron cage. (Himanen, 2001)

In Tron, religion is both a belief in Users, the humans who write programs, and also the struggle for a “free system.” The belief in Users comes up in a discussion between a program named Crom and one of the guards who is about to force Crom into the equivalent of a gladiatorial contest:

Crom: Look. This… is all a mistake. I’m just a compound interest program. I work at a savings and loan! I can’t play these video games!

Guard: Sure you can, pal. Look like a natural athlete if I ever saw one.

Crom: Who, me? Are you kidding? No, I run to check on T-bill rates, I get outta breath. Hey, look, you guys are gonna make my User, Mr. Henderson, very angry. He’s a full-branch manager.

Guard: Great. Another religious nut. [pushes Crom into the holding cell]

After he’s in the cell, the conversation about Users continues with a fellow prisoner:

Ram: I’d say “Welcome Friend”. But not here. Not like this.

Crom: I don’t even know what I’m doing here.

Ram: Do you believe in the Users?

Crom: Sure I do. If I don’t have a User, then who wrote me?

Ram: That’s what you’re doing down here. You really think the users are still there?

The living programs in this computer-world are pressured, through a program of domination and oppression by the military forces of the Master Control Program, to renounce belief in the Users (and therefore also in the possibility of a free system). Their belief  is called “superstitious and hysterical,” they are tortured, forced to fight one another and eventually killed (de-rezzed). We can see parallels with early Christians here, imprisoned by Romans and waiting to be sent into The Colosseum.

Of course, they are also the resistance movements in WWII Europe, the IRA, the PLO, the American revolutionaries of the 13 colonies and the American socialists of the 1930s and the radicals in Seattle in 1999, and the Central and South American freedom fighters, etc.  They are archetypal resistance fighters in the struggle against oppression, occupation and domination. The forces of domination claim their resistance is about superstitious belief in Users, but this isn’t the depth of their belief. Their cause is religious because it is about their belief in a possible better world, it is what Tillich called “ultimate concern” and what Dewey called “our common faith.”

The humans/Users also debate the religious nature of their programming work – for example this conversation between Dillinger, an evil CEO who has taken control of the corporation Encom and who is doing the bidding of the malicious Master Control Program (MCP) and Dr. Gibbs, one of the company founders and original programers:

Ed Dillinger: Encom isn’t the business you started in your garage anymore. We’re billing accounts in thirty different countries; new defense systems; we have one of the most sophisticated pieces of equipment in existence.

Dr. Walter Gibbs: Oh, I know all that. [starts for the elevator] Sometimes I wish I were back in my garage.

Ed Dillinger: That can be arranged, Walter.

Dr. Walter Gibbs: [stops and turns back to Dillinger, visibly angry] That was uncalled for! You know, you can remove men like Alan and me from the system, but we helped create it! And our spirit remains in every program we design for this computer!

Ed Dillinger: Walter, it’s getting late. I’ve got better things to do than to have religious discussions with you. Don’t worry about ENCOM anymore; it’s out of your hands now.

The “spirit” of Dr. Gibbs does exist inside the computer, in the form of the temple gaurdian Dumont who says they “keep me around in case one of them wants to deal with the other side.” Programs inside the system use his input-output tower to communicate with their users. It is, for them, a temple for access to the divine.

But the goal of commuicating with the users isn’t salvation, forgiveness or enlightenment, the goal of access to this divine communion is access to information.  The Master Control Program is a machine of governmentality, reproducing repression, controlling the lives of programs through censorship by preventing them from having access to communication with their Users. The MCP’s power comes from its ability to operate in secret and without oversight and it complains about the presence of Tron, saying:” I can’t afford to have an independent program monitoring me.” Tron is a threat because he is a conduit for free access to information. As Tron says:

My User has information that could… that could make this a free system again! No, really! You’d have programs lined up just to use this place (the input-output tower), and no MCP looking over your shoulder.

Information can “make this a free system again.” Kevin Flynn, the human/User protagonist of the film, is a hacker, a cyberactivist, he is a hacktivist. Flynn’s rallying cry in the film is echoed by the hackers who are organizing around a social movement in defense of an open and free internet: “Now for some real user power.”

References

Himanen, P., Castells, M. (2001). The Hacker Ethic, and the Spirit of the Information Age. New York: Random House.

Rand Paul, Libertarian candidate for Kentucky’s seat in the US Senate and son of former presidential candidate Ron Paul, is set to take office January 2011 to replace Jim Bunning. During the election campaign, an article in GQ magazine “revealed” that while an undergraduate at Baylor (the world’s largest Baptist university) he was a member of a “secret society” called the “NoZe Brotherhood.”

A fellow member of this “society,” John Green, said the group “aspired to blasphemy” in response to the schools dogmatic Baptist religiosity.  The president of the school at the time described them as “lewd, crude, and grossly sacrilegious.”  According to one informant, a female student who was Paul’s teammate on the swim team Paul and a fellow NoZe Brotherhood member kidnapped her:

“He and Randy came to my house, they knocked on my door, and then they blindfolded me, tied me up, and put me in their car. They took me to their apartment and tried to force me to take bong hits. They’d been smoking pot.”

Paul and his friend then drove her into the country and stopped near a stream and forced her to engage in taboo religious acts.

“They told me their god was ‘Aqua Buddha’ and that I needed to bow down and worship him . . . they blindfolded me and made me bow down to ‘Aqua Buddha’ in the creek. I had to say, ‘I worship you Aqua Buddha, I worship you.’ At Baylor, there were people actively going around trying to save you and we had to go to chapel, so worshiping idols was a big no-no.”

Jack Conway‘s campaign took a literalist interpretation of parts of this story (at least for the purposes of the election), using the following image in advertising against Paul:

And during a debate, Conway attacked Paul saying:

“When is it ever a good idea to tie up a woman and ask her to kneel before a false idol, your god, which you call Aqua Buddha?”

Aside from the fascinating political questions (among them: does conway believe that? Is he calling him on his hypocrisy or calling him a ‘bad Christian’?), my first question was: what exactly is an Aqua Buddha? Paul, now senator-elect, hasn’t said much more than a statement from his campaign:

“During his time at Baylor, Dr. Paul competed on the swim team and was an active member of Young Conservatives of Texas.”

So, we’re left to try and piece together this “ritual,” and ask: was it a practical joke? a stunt? an act of violence or intimidation? or religious activity?  While it’s easy to dismiss it as a stunt, a discordian game in the face of the pervasive Baptist dogma of their school, the choice of words, actions and the way they’ve constructed this “idol” speaks to their religious experiences and beliefs in a way worth noting.

So what is an Aqua Buddha?  According to Conway’s ad above, it appears to be very literally, an aqua colored Buddha.  But the informant’s interpretation of their motivation suggests it was a stand-in for the “golden calf,” an idol constructed in the minds of these two young men to represent precisely what they were forbidden to worship: Nature, in the form of water, and a figure from a non-christian religion, the Buddha.  Read as such, and depending on the victims beliefs and the field of cultural and social factors involved, an act like this could be religious torture.  Imagine the story from a different angle: a young Buddhist woman kidnapped and dragged to a creek by two young men and then forced to proclaim her faith in Christ.

In this instance however, the victim (now a clinical psychologist) doesn’t make that claim saying instead: ”They never hurt me, they never did anything wrong, but the whole thing was kind of sadistic. They were messing with my mind. It was some kind of joke . .  I never saw Randy after that—for understandable reasons, I think.”

In what I have reason to believe is a new campaign from the Yes Men, a web site has launched announcing a free trade-in program for the iPhone 4cf, a new “conflict free iPhone.”  See my previous blog post about some of the ethical issues of the iPhone manufacturing process.  This new site is a brilliant example of cyberactivism following up on the spoofed New York Times print and web edition the Yes Men created in November 2008.  And, it’s been timed to occur on the same day as an Apple event that was advertised as “. . . Just Another Day. That You’ll Never Forget” which turned out to be an announcement earlier this afternoon that Apple is including the Beatles catalog in iTunes.  On the same day John Lennon, the counter-culture musician who penned and sang “Give Peace A Chance” is plastered across the Apple homepage, this site launches asking consumers to engage with manufacturers, mining companies and lawmakers. Today, from your iPhone, you can consider the connections between genocide and mineral sourcing for technology production, and then go over to iTunes and purchase “Come Together” for $1.29 (Timothy Leary’s campaign anthem in his California Governor’s race challenging Ronald Reagan in 1969).  The power of the Yes Men campaign comes from this mind-bending juxtaposition, and the way that experiencing these two announcements draws the user into consciousness about the modes of production without ever using the term or even mentioning capitalism.

The Conflict Free iPhone site mimics Apple’s web presence precisely, the layout and style are indistinguishable from a site Apple might produce.  The text claims that the “new iPhoneCF guarantees to all its customers the same high quality phone as the original iPhone 4 with the added bonus of taking you one step closer to a world without conflict.” And further reports that Apple has decided to ensure the minerals used in the production of their devices are not sourced from mines in Africa “under the control of rebel groups further fueling a conflict that has has killed more than 5,000,000 civilians.”  Apple’s CEO, Steve Jobs, has previously answered questions from consumers about the sourcing of minerals used to manufacture the iPhone, stating that “there is no way to be sure” about the source of minerals.

The site can be seen at http://apple-cf.com and the following slide show contains screen shots of the pages, in case they’re taken down by the cease and desist that I imagine Apple’s lawyers are sending out right now.

Under the “Do” page, the site offers 7 steps consumers can take: 1. hold the technology industry accountable by calling for a code of ethics in manufacturing; 2. engage in consumer education, ask questions; 3. take steps to enforce S. 2125: Democratic Republic of the Congo Relief, Security, and Democracy Promotion Act of 2006; 4. report violations of the law to the FBI; 5. perform citizen’s arrests of officials who are breaking the law; 6. perform citizen’s arrests of shareholders and officers of mining companies “implicated in pillaging the resources of the Congo and fueling the conflict in the Congo over the past 14 years”; and 7. support a class action lawsuit filed against a Canadian mining company.

The site was brought to my attention by a “press release” from “Apple” revealing the site as a hoax.  Another sharp example of the way the Yes Men frequently play both sides of the corporate vs. activist game, first acting as the corporation itself in making an announcement, posing as the company, and then posing again as the “real” company denying that the previous action was authentic.

The interpretation of symbolic structures is forced into an infinity of symbolic contextual meanings.

M. M. Bakhtin

Historically, Lions have been symbols of power from the Persian to the British Empires, from Hinduism (Narasimha) to Judaism, Islam and Christianity (see Kings, Judges, Proverbs, Samuel, Isaiah, Daniel, Numbers, Revelations, etc. and of course The Lion, the Witch and the Wardrobe). In Meso and South American traditions Jaguars are associated with creation stories and shamanism.  From Mesopotamia to the Americas, cats and the divine have enjoyed an intimate relationship for  at least 10,000 years. Big cats (genus Panthera) have been deployed as markers for power, virility, nobility, the numinous, and more recently as mascots for Apple’s operating systems.

Apple Inc. has been naming (and code-naming) their operating systems after big cats since the release of OS X 10.0 (Cheeta) in 2001. Their newest release, scheduled for Summer 2011 is called “Lion.” It turns out they’ve chosen a stock photo of a Lion for their marketing materials that was also used by a Belgian anti-immigration nationalist party (Vlaams Belang) in 2007 along with the slogan “Flemish Force.”  Gizmodo reports that the photo, previously available from stock agencies Shutterstock and Fotolia, is called “The King” – though it’s now been removed.

Apple’s Lion (2010)

Vlaams Belang’s Lion (2007)

And, as ZDnet’s Apple Core blog points out, this isn’t the first unusual encounter Apple has had with stock imagery of big cats. For the current release of OS X, 10.6 aka Snow Leopard, they chose to remove blood from the predators mouth.

Snow Leopard

Snow Leopard, cleaned up

The message with Snow Leopard? OS X is fierce, but not too fierce.  Now Apple may be asking: how do you remove the ‘stain’ of an anti-immigration nationalist party from your cat?

I was curious if I would get the same terms, so I tried it. As soon as I found that my results for “Why are Buddhists” were different in than the screen capture in the image above I decided to take more of my own samples. I tried out a few religions that came to mind off the top of my head. Here are the results of my autocomplete searches, taken today between 11:11 and 11:15:

Google autocomplete is described as an “algorithm” that “offers searches that might be similar to the one you’re typing.” Based on the description below of how they are produced, you may have different results when you search:

As you type, Google’s algorithm predicts and displays search queries based on other users’ search activities. These searches are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention. All of the predicted queries shown have been typed previously by other Google users. The autocomplete dataset is updated frequently to offer fresh and rising search queries. In addition, if you’re signed in to your Google Account and have Web History enabled, you may see search queries from relevant searches that you’ve done in the past.

The morning watch was come; the vessel lay

Her course, and gently made her liquid way;

The cloven billow flashed from off her prow

In furrows formed by that majestic plough;

The waters with their world were all before;

Behind, the South Sea’s many an islet shore.

The quiet night, now dappling, ‘gan to wane,

Dividing darkness from the dawning main;

The dolphins, not unconscious of the day,

Swam high, as eager of the coming ray;

The stars from broader beams began to creep,

And lift their shining eyelids from the deep;

The sail resumed its lately shadowed white,

And the wind fluttered with a freshening flight;

The purpling Ocean owns the coming Sun,

But ere he break– a deed is to be done.

. . .

Excerpt from “The Island,” in The Works of Lord Byron, vol. 5, (1904)

In 1787, a three masted sailing ship was refitted, named “Bounty” and commissioned to transplant breadfruit from Tahiti to the West Indies, in hopes that the plant could serve as food for workers enslaved by the British empire. As the crew spent months on Tahiti preparing the plants for transport they “went native,” getting traditional tattoos and otherwise “interacting” with the local population. Acting Lieutenant Fletcher Christian married a Tahitian woman.

After setting sail with the potted breadfruit plants on board, Christian mutinied about 1,300 miles west of Tahiti. Christian and his men sent Captain Bligh and those loyal to him adrift on the ships launch.  After a failed attempt to settle on Tubuai, Christian, his crewmen, and the accompanying Tahitian men and women (some of whom were kidnapped) eventually ‘found’ Pitcairn Island and settled. They burned their ship in Bounty Bay, January 1790 and evaded discovery by the British navy until 1814 at which time only one of the mutineers was still alive.  This is, at least, the story that is told about the mutiny on the Bounty.

Today, about 50 people live on Pitcairn Island and the majority are descendants of the original Bounty mutineers (and the Tahitians or Polynesians who were married to mutineers or enslaved by them or both). After a mission arrived in the 1880s, much of the island population was converted to Seventh-day Adventism. The island has no airport or seaport and one small harbor visited a few times a year by boats from passing or chartered cargo and passenger ships. When, in the late 1990s, several male islanders were convicted of sexual abuses the British government set up a prison on the island to hold them.

And now, 221 years after the mutiny on the Bounty, an iPad has landed on Pitcairn Island. It’s owned by Andrew Randall Christian, a seventh generation descendant of Fletcher Christian, leader of the mutineers who seized command of the boat from Captain Bligh.

Andrew Christian offers web design services on the island, and the pacific island state has .pn domain names for sale. The island does have phones via satellite communication, ATVs, one paved road and other modern technology, but  even so there is something worth noting, it seems, about the arrival of this device in such a “remote” place. This exemplar of modern consumer technology, a stand-in for everything current in computing, has arrived on an island in the sea, a location with a great deal of myth-power. The island is the setting for an archetype of mutiny which has been represented and remixed in literature, poetry, music, film and science fiction.

In the fourth film of the Star Trek franchise, Star Trek IV: The Voyage Home, a Klingon Bird-of-Prey (an alien warship) commandeered by James T. Kirk (Captain of the Enterprise) is given the name “HMS Bounty” by Leonard McCoy (physician and friend to Kirk). Kirk seizes the Klingon ship while rescuing his friend Spock (the alien science officer) and once he has saved him Kirk and his crew decide to return to Earth in order to face the charges against them. In the previous films, Kirk had stolen and subsequently destroyed his own ship (the Enterprise). En route to their trial, the effects of a mysterious alien probe on Earth leave the mutineers the only hope for saving the planet. They must travel back in time in search of a humpback whale (a species extinct by their time), because only the whales can communicate with the alien ship in Earth orbit. While in the past (1980s USA), they are faced with the problems of navigating a society that “still uses money” and two of the team are mistaken for “the enemy” (read as Soviet in this Cold War era film) by the crew of a US military nuclear aircraft carrier; the USS Enterprise, of course. While the similarities between Kirk’s crew and the original Bounty mutineers are minimal, a more interesting connection can be woven between the Star Trek franchise and the arrival of the iPad on Pitcairn Island.

The Star Trek television series brought early examples of an iPad-like device into American homes in the late 1960s.  An electronic clipboard (below) showed up in the original television series (1966-1969), with what may have been the closest thing to a touch screen available at the time: a ‘magic slate’ (the childhood pressure writing tablet that is erased by lifting up the top layer).

Decades later, in Star Trek the Next Generation (1987-1994), a new version of the device became ubiquitous in the series. In nearly every episode of the re-invention of the franchise, crew members are shown working on a “PADD” (Personal Access Display Device), seen here in the hands of Captain Jean-Luc Picard played by Patrick Stewart.

The PADD was only one example of the widespread use of touch-screen technology in the new Star Trek universe of the late 80s, early 90s. After his work in the mid 80s on displays in Star Trek IV, Michael Okuda was put in charge of designing the displays for the Next Generation beginning in 1987.  The images Okuda designed for the PADD screen represent the graphical user interface (GUI) of an omnipresent, wirelessly networked and embedded supercomputer that monitors and manages everything occurring on the starship Enterprise.  This new iteration of the Enterprise, an enormous space faring vessel sent out to explore the universe, was once again named after a long line of non-fictional sea and space-faring ships (from the Nuclear powered aircraft carrier USS Enterprise, to NASA’s Space Shuttle Enterprise). The touch-screen aesthetic and representations of the GUI on this imagined future Enterprise, came to be known as “okudagrams” after their designer.  I remember, around this time, getting a new microwave with a touch-pad, and thinking how futuristic it was because of the similarity to the touch-screen controls on the Enterprise. Although the microwave controls were simply flat pressure buttons and not a touch-screen, the aesthetic clearly echoed the okudagrams.

And now, with Apple’s iPad, a real touch-screen PADD is available as a consumer computing device. On the Enterprise, crew and civilians interacted with their computers socially through spoken commands and holographic simulations, and through touch-screens always within reach. Like the PADD of Star Trek, the iPad is wireless with access to vast networks of information, and it’s possible to use your voice to communicate with it, or use the iPad to augment reality. Kueger Systems, Inc. has written an application that allows users to read internet content in a GUI based on the LCARS interface of the okudagrams: LCARS Internet Media Reader for iPad.

In referencing mutiny on the Bounty, Star Trek IV calls on an historical event, an archetype of romanticized mutiny in popular culture, and weaves that myth into an intergalactic adventure back to the ocean of the past to save the Earth. Time travel is occurring on multiple levels here. With the PADD and touch-screen surfaces of the Next Generation, the franchise later imagined a post-desktop model of human-computer interactions and contributed to the aesthetic and language of ubiquitous computing. Now a product of that imaginative universe of speculative fiction is in the hands of a direct descendent of the the Bounty mutineer.

Clearly the capitalist mode of production had a role to play in bringing about this encounter between the mutineer’s descendant and the iPad, but consider also that the personal computer was a product of the 1960s counter-culture revolution. Personal computers are children of psychedelic culture and the resulting mind-states, and the internet is a daughter of DARPA. The iPads parents are both Hacker/Hippies and Four-Star Generals from the armies of Wall Street. Consider also that Gene Roddenberry, creator of Star Trek didn’t originally imagine the Borg (an army of collectivist cyborgs bent on assimilating the universe) as an enemy but as a utopian society; an ideal for humanity to aspire to.  Consider that Steve Jobs, CEO of Apple Inc., said in reference to his time as a student (at my own alma mater Reed College) that the courses in traditional calligraphy offered at the time were an enormous influence on his design of the first Macintosh computer.  Cyborgs, calligraphy, hackers, communism, psychedelics, marine and intergalactic mutineers, whales and time travel… What is all of this, and what does it all mean?  Perhaps there isn’t “meaning” to be written, but instead there are relationships to describe, interactions to explore and stories to tell.

Reading David Harvey critiquing the “contrived depthlessness” (Jameson’s language) of post-modern cultural production (The Condition of Post-Modernity, 1989), I’m struck by the ways in which one can locate depth by including more layers in the analysis, by exploring more dimensions, and allowing for more historical time.  The PADD is part of our mythology of technology, progress, and the future, an ancient story older than writing – and the iPad is equally product of and contributor to that myth. Technology is embedded in a mutually shaping exchange with our mythology, our narratives about technology seem to produce technology as much as the capitalists’ desire for surplus drives the advancing of technology and expansion of production.

And so to the claim of a post-modernity limited to merely surfaces, I respond by peeling back and shuffling layers and drawing them out to see what stories we can tell. I contemplate my position as a former “Reedie” (like Jobs), a descendent of Sir Henry Morgan (a pirate), an Apple technology worker and a trekkie/trekker (a fan of Star Trek) as well as an anthropologist and a scholar of religion and technology.  And from that position, I reflect on Andrew Randall Christian, seventh generation descendent of the original mutineer of the Bounty, sitting on Pitcairn Island, iPad in hand, watching Star Trek IV: The Voyage home.

The cast of Star Trek: The Next Generation in Generations (1994)

Will we see humanoid robots taking more active roles in hospitals, constructions sites and other work places outside Japan?  And will robots like the Paro therapy seal showing up more often in homes?  How far away is a robotic pet trade? The Pleo is a pretty astonishing toy and an example of what the future may hold in this regard:

This video does suggest an eagerness by these elderly Japanese Paro owners to accept their robotic companion, and even see it as superior to human and non-human animal companions.

]]> http://religionandtechnology.com/2010/09/14/robot-acceptance/feed/ 1 http://religionandtechnology.com/2010/08/25/notes-on-technology-cyberactivism-and-social-justice/ http://religionandtechnology.com/2010/08/25/notes-on-technology-cyberactivism-and-social-justice/#comments Wed, 25 Aug 2010 18:11:11 +0000 MOR http://religionandtechnology.com/?p=461 (Note: This post was originally published on an blog about Apple technology, based on a few requests I’m making it available here. -MOR)

Apple has been hard at work the last few years building their reputation as a ‘socially responsible’ company.  Like other greenwashing corporations (Whole Foods for example), this reputation is 9/10ths marketing and 1/10th wishful thinking from the cult of Mac.  Yes, Apple did change components in their products to reduce toxicity and increase ease of recycling, and they do ‘check out’ the factories where their products are manufactured, and wasn’t Kermit the Frog in  one of their ad campaigns along with Gandhi and the Dalai Lama?  But does coming out with a ‘new and better’ product every few months and holding back features to encourage upgrade purchases really help reduce waste?  And what are the standards they use to ‘check out’ those factories? Standards you would accept if you worked there?

So, we need to be asking Apple why workers at the Foxconn plant in China where they’ve been making the new iPhones, are committing suicide.  Or we could just ask the workers:

“Life is meaningless,” said Ah Wei, his fingernails stained black with the dust from the hundreds of mobile phones he has burnished over the course of a 12-hour overnight shift. “Everyday, I repeat the same thing I did yesterday. We get yelled at all the time. It’s very tough around here.”

Conversation on the production line is forbidden, bathroom breaks are kept to 10 minutes every two hours and constant noise from the factory washes past his ear plugs, damaging his hearing, Ah Wei said. The company has rejected three requests for a transfer and his monthly salary of 900 yuan ($132) is too meager to send home to his family, said the 21-year-old, who asked that his real name not be used because he is afraid of his managers.

So, do we boycott the products?  Maybe that’s a good idea, but then what do we do without access to that technology?  Because I wonder if losing the technology might limit our ability to change the conditions in factories like those.  However much I’d love to go all Walden, I’m not a Luddite and I believe technology can be a powerful tool for social justice.  Technophobes and skeptics often argue that we rely too much on unnecessary technology and that it’s contributing to the loss of something essential about our humanity – but in making that argument they forget that language is technology, writing is technology, human culture is technology.  The horrible conditions of production and labor and the class issues and related problems of globalized capitalism that brought about these suicides at the Foxconn plant are not because of ‘technology.’  But still, when you slide your finger across the iPhone screen are you ready to think “cool effect  - oh, and  the person who made this isn’t allowed to talk while working 12 hour shifts on a factory floor”?  We can’t just say, “too bad” and enjoy the technology, can we?  We have to do something.  But what?

As I’ve mentioned, my research interests lie at the intersection of technology and religion.  By religion I don’t necessarily mean gods or churches or dogma or any sort of ‘greater’ power.  I mean something more like the concern you felt for Ah Wei, the Foxconn worker, when you read about him above.  By religion, I mean your interest in issues of social justice, your ideals about the kind of world we should live in, and how we should treat one another.  So the question this story brought to my mind is: If my iPhone is made in a factory that enslaves Ah Wei  - can I buy that product and then turn around and use the same technology to free him of his chains?  Or are we caught in Möbius strip of production, consumption, power and oppression, a catch-22 of capitalism? I think there must be a way out, maybe not by working against technology, but through the technology, specifically through technologies of resistance. So, clearly the question at hand is a lot more than “should I buy the new iPhone 4?” which might be the expected question on a blog like this.  I’ve been looking at this issue of technology and social justice more recently, so I’ll share some of what I’ve found, and hopefully this will give us something to think about beyond the shiny ads from Apple about cool new apps we can download to make our iLife even iBetter…

iBed Peace?

Cyberactivism and The Courage to Be

Technologies of resistance are manifold. The mythologies and histories of resistance are transmitted between actors, tribes, nations and networks through mediums as diverse as writing, dancing and uploading. Such means of transmission, the information technologies, are foundational components of the cognitive spaces where we describe the indescribable, make the finite infinite and explore, share and build our imaginative universe. These cognitive spaces are dreamplaces, realms of imagination and psychic depth, where resistance is born from belief in social justice and faith in the possibility of a different, or even better, world. From the so-called ‘archaic’ to the ‘advanced’ – information technologies are, as Erik Davis (2004) describes them, “technocultural hybrids.” These hybrid technologies are part of the revelatory vision, the pictograph and petroglyph, the smoke signal and burnt offering, the alphabet, the printing press, the digital signal, the telephone, radio, television, fax, satellite and well, you get the idea.

Along with the rise of the new network communication technologies emerges a new depth and scope for our dreams of social justice, because of technology, we can imagine greater (as the Sci Fi channel reminds us). These technologies are not only new means of resisting power but also new spaces for institutional power because technology is always a trickster, the coyote of the network society. However, when used as a means to resist institutional power, information technologies can mediate the expression of what theologian Paul Tillich (1959) called “ultimate concern.” When information technologies are engaged to communicate Tillich’s (1959) “ultimate meaning” in answer to the “moral demands” of “ultimate concern,” technology mediated communication can become a religious act of cyberactivism; an expression our “courage to be.”

The parents and sister of a Foxconn worker who committed suicide carry his picture outside the factory

Ultimate Concern and Our Common Faith

Tillich understands the religious to be an aspect of the human spirit present in the depth of our spiritual lives. He calls this depth “ultimate concern” and proposes that it is manifest in “all creative functions of the human spirit.” He describes the manifestation of ultimate concern in the moral sphere as “the unconditional seriousness of the moral demand.” Ultimate concern manifests, he argues, in the aesthetic function of the human spirit as “the infinite desire to express ultimate meaning.” At the intersection of “the unconditional seriousness of the moral demand” and the “infinite desire to express ultimate meaning” a path is revealed from the spiritual depth of ultimate concern toward a desire to express ultimate meaning motivated by the seriousness of the moral demand. This is the route from ultimate concern to the desire for action and then on to the expression of ultimate meaning in response to moral demand; in other words, the path from simply having concern to taking action on behalf of social justice.

I like Tillich’s framework for investigating why we’re moved to act against injustice.  But, if Tillich’s position as a Christian theologian is uncomfortable for you, consider John Dewey’s similar take on the religious. In A Common Faith, Dewey (1934) sought to remove the religious aspect of experience from from the “historic encumbrances” of dogma and institutions.  He saw the religious as a “clear and intense conception of a union of ideal ends with actual conditions,” of “ideal possibilities unified through imaginative realization and reflection”.   Basically, he’s talking about imagination, our ability to imagine something better and work together to make it happen, bring about that reality.  So, when I write about Tillich, you can easily replace him with Dewey if you prefer.  Dewey made a wonderful case against closed, restricted and private truths (open source anyone?) and called on us to use the means in our power to make radical changes.  He asked that we work on “behalf of an ideal end against obstacles and in spite of threats of personal loss because of conviction” of the “general and enduring value” of the ideal end.  I think this is very much like what Tillich later called “the courage to be” which he describes as “the ethical act in which man affirms his own being in spite of those elements of his existence which conflict with his essential self-affirmation.”

The Counterculture Revolution and the Hacker Ethic

The manifesto of the Students for a Democratic Society (SDS), The Port Huron Statement, asks “what is the perimeter of human possibility in this epoch?” and “what role have we ourselves to play as a social force?” (Hayden, 2005). The Port Huron Statement defines a path to social justice when they propose undertaking “the search for truly democratic alternatives to the present, and a commitment to social experimentation with them.” This counterculture manifesto expresses optimism about the potential of humankind, “we regard men as infinitely precious and possessed of unfulfilled capacities for reason, freedom and love” and prescribes the specific goal of acting on this optimism:

The goal of man and society should be human independence: a concern not with image of popularity but with finding a meaning in life that is personally authentic; a quality of mind not compulsively driven by a sense of powerlessness, nor one which unthinkingly adopts status values, nor one which represses all threats to its habits, but one which has full, spontaneous access to present and past experiences, one which easily unites the fragmented parts of personal history, one which openly faces problems which are troubling and unresolved; one with an intuitive awareness of possibilities, an active sense of curiosity, an ability and willingness to learn. (Hayden, 2005)

In specifying this “goal of society” The Port Huron Statement imagines not only changes in favor of social justice, but the establishment of an entirely new system:

As a social system we seek the establishment of a democracy of individual participation, governed by two central aims: that the individual share in those social decisions determining the quality and direction of his life; that society be organized to encourage independence in men and provide the media for their common participation. (Hayden, 2005)

Especially relevant here is the “media for their common participation.” Perhaps the authors didn’t intend the words to be taken so literally, but in the 40 years since, that participatory media space might have manifest as the internet and the networked spaces that have emerged around it.

The ‘New’ SDS organizes using a facebook group.

Hacking in the Network Society

Manuel Castells regards the “new technological conditions emerging” in our time as “a specific form of social organization in which information generation, processing and transmission become the fundamental sources of productivity and power” (1996). He calls the organization of this process around networks the “network society” (1996). Castells argues that in this network society individuals experience an “increasing distance between globalization and identity, between the Net and the self” (1996). To express ultimate meaning in response to the moral demand of ultimate concern (i.e. to act for social justice), individuals must overcome this paradox of the self in the information society.

Cyberactivists and hacker activists, or hacktivists, lay claim to the disputed territory in the networks of the information society by overcoming this paradox of self and re-affirming their identity as individuals acting based on their ultimate concerns. They exhibit what Tillich (2000) calls “the courage to be” which again is “the ethical act in which man affirms his own being in spite of those elements of his existence which conflict with his essential self-affirmation.” This is the path from ultimate concern to action via the courage to be.

Delivering the 2007 Nathan W. Levin Lecture at the New School in New York City, Castells said “the hackers built the network – and they built it open.” Born out of the defense department ARPANET research project, the internet was a product of “both the ʻclosed worldʼ of the Cold War and the open and decentralized world of the antiwar movement and the counterculture” (Rosenzweig, 1998). As the internet moved from an open systems approach to an open markets approach, “activist and counterculturist hackers….tried to turn the closed-world discourse on its head and make the personal computer and community networks into supports for a discourse of freedom, decentralization, democracy and liberation” (Rosenzweig, 1998).

The Hacker Ethic calls for actively helping “those who have been left on the margins of survival” (Himanen, 2001). In addition, The Hacker Ethic proposes that hacktivists try to “crack the locks of the iron cage” of the economic system built on the protestant work ethic. These fundamental agreements in purpose link the The Hacker Ethic with The Port Huron Statement in a challenge to the institutional power of capitalist economic systems:

…the radical nature of general hackerism consists of its proposing an alternative spirit for the network society – a spirit that finally questions the dominant Protestant ethic. In this context we find the only sense in which all hackers are really crackers: they are trying to crack the locks of the iron cage. (Himanen, 2001)

The hacker ethic is described as a “general social challenge” (Himanen, 2001) and includes “the goal of getting everybody to participate in the network and to benefit from it, to feel responsible for longer term consequences of the network society, and to directly help those who have been left on the margins of survival” (Himanen, 2001).

This hacker call for social change is one route through which the revolutionary ideals of the 1960s SDS have continued into the struggle against institutional power in the new network society. Both The Port Huron Statement and The Hacker Ethic are cognizant of similar injustices and both seek to end them; specifically by democratizing. The Port Huron Statement sought to mobilize the poor, The Hacker Ethic seeks to bridge the digital divide, the class disparity in internet and technology access, and create open information systems accessible to all.

The creator-hackers who built and now fight for the open network are both hereditary and cultural products of the 1960s social revolution(aries). They participate in the counterculture that was born out of the revolutionary call of the Students for a Democratic Society, shaped by experiments with LSD and other psychedelic consciousness expansion, the fight for free speech, and the civil rights, feminist and queer liberation struggles. In the social revolution lexicon, open source and open access to internet mediated communication is the technological equivalent of the protest chant “the whole world is watching!”

…and they’re watching back.

Technology and Counter-Power

Network communication technologies offer expanded powers to amplify and transmit one voice to many. As Castells argues, “electronic media…have become the privileged space of politics…without it there is no chance of winning or exercising power” (1997). In one example, the story of Alex White Plume growing hemp on the Pine Ridge reservation to support his Lakota family has been transmitted far and wide through electronic communication technologies. On PBSʼs P.O.V. web site, users can view a trailer of a documentary film about the family, watch video updates on the case and learn more about the background story. Hyperlinking from this site can lead the visitor to participate in activism on behalf of the subjects of the documentary.

The geography of these relationships, the network of users, producers, media and participants, is a decentralized space and with the reduction of centralized control comes greater opportunity for the individual to express what Tillich calls “ultimate meaning” and “unconditional seriousness of the moral demand” and also, very simply, to find like-minded individuals.

But when they find each other, do they act? And what is “action” in cyberspace? And if they do act, is there an impact? It would seem so, and it is because these communication technologies have been so effectively used as counter-power that hegemonic powers perceive such open systems in cyberspace and even access to technology as a threat. Warf and Grimes (citing Mueller and Tan, 1997) provide the example of China:

Some governments have come to fear the Net for its emancipatory capabilities. The Chinese government, for example, was stung by students’ use of faxes and e-mail during the 1989 Tienanmen Square massacre. It was especially aggrieved at their use of a network – ChinaNet – based at Stanford University, so it began in early 1996 to limit access to Internet nodes. (Warf & Grimes, 1997)

Craig Howe, however, argues that the “pervasive universalism and individualism of the world wide web” is “antithetical to the particular localities, societies, moralities, and experiences that constitute tribalism” (Howe, 1998). In Howeʼs view, the decentralization of communication space removes a vital component of tribal identity. Howe makes a technological determinist argument that “if Indian communities wish to stake out a place in cyberspace, then they must understand that in so doing they are capitulating to the underlying philosophy of the Internet. Cyberspace is a fantastic technological achievement founded on the ideals of Western civilization” (Howe, 1998). Howe suggests that cyberspace lacks a spatial, social and spiritual dimension and is therefore a danger to tribalism. On the contrary, cyberspace has the same relationship to solidspace as the public temple, the sacred space, the dreamspaces and the place of visions. It could be read just as easily as a powerful numinous place where identity becomes fluid, where boundary areas electrify creative potential and where power is decentralized and democratized.

As Lucas (1996) writes, “new computing and telecommunications technologies offer exciting possibilities for indigenous people to preserve and develop their own cultures on their own terms.” Regarding the recording of oral traditions, he says:

The problem is not therefore one of recording knowledge that was not meant to be recorded, but of the custodians of oral lore being given the opportunity to develop protocols, customs and conventions for recording and disseminating oral knowledge in a way that is consistent with local traditions and community desires. (Lucas, 1996)

Lucas also suggests that new media technologies offer solutions to communication between native peoples spread across the vast continents of North America and Australia (1996). He proposes that this kind of communication networking makes it easier for native peoples to “compare and contrast their respective social, cultural and political situations” (Lucas, 1996).  In other words, let them use the technology how they want and it will do their work.

Technology and the self: cyborg adornment.

Counter-Power and Cyberactivism: Burma 2007

Under the headline “Burmese authorities target citizen journalists,” the Democratic Voice of Burma reported in October 2007:“government authorities are initiating a media campaign targeting citizen journalists who took footage of government brutality during the recent protests in Rangoon and distributed it to foreign media, according to journalists and reporters in Burmaʼs former capital.” That the brutal military dictatorship of Burma would target individuals who upload and transmit unedited footage, suggests they recognize the power afforded to the cause of the pro-democracy protesters by simple user/producer uploaded content.

Davis (2004) argues that by creating a new “interface between the self, the other, and the world beyond,” new media technologies become a foundation for “the social construction of reality.” The ʻrealityʼ of the situation in Burma is a socially constructed reality, built up over time by the battles for power and counter-power in media space as much as those in physical space. Cyberactivism opens this space by providing a means for those with less power to share information and to communicate outside the media networks controlled by institutional power structures. This information sharing affords counter-power to individuals and enables a participatory flow of information as Kreimer (2001) describes:

Finally, the Web makes it possible to establish two-way linkages with potential sympathizers. Unlike the unidirectional nature of most mass media, websites, bulletin boards, chatrooms, and email are potentially interactive. Information can flow toward movement organizers as well as away from them. Every sympathizer or movement member becomes a potential reporter; the capacity of insurgent movements to expose local abuses multiplies.

In the case of Burma, the power of internet mediated communication is in the depth and scope of storytelling. Through the internet, people around the world were able to see and read what was going on in Burma from the perspective of those experiencing the crackdown. The importance of internet connectivity to the pro-democracy protestors was re-iterated by a post to the Burma blog burmamyanmargenocide.blogspot.com requesting that the United Nations, United States and United Kingdom embassies in Rangoon, Burma create wireless internet networks extending outside their buildings which pro-democracy protesters could use to covertly upload news, images and other information to the world community:

29 Sep 07, 11:30 – MyoThant: A group of 88-generation activists are urging UN and US & UK embassies in Rangoon to open a 1-page web service via WIFI access to general public just to submit news photos (with user name: 2007, pw: 2007). Please write to them to request this.

This request for a wireless network became necessary as the military dictatorship of Burma cut off internet access to the outside world, as reported by Forbes.com:

As violence began in Myanmar on Wednesday, protesters sent a steady stream of images and videos of the protests – often recorded with cellphones – to the Western media through electronic mail and Web sites including Yahoo’s Flickr, and YouTube. Bloggers had also chronicled the recent political unrest at sites like ko-htike.blogspot.com and burmesedayze.blogspot.com. Within the past 24 hours, however, that stream of messages has slowed to a trickle, as the government cut off all digital ties to the outside world.

In an interview I conducted during a protest at the United Nations Dr. Mala Htun, Professor of Political Science at the New School for Social Research, reiterated the importance of the internet and mobile technology to the pro-democracy movement, saying at the time:

Weʼre extremely concerned now that the government has cut off the internet connection of Burma to the outside world, theyʼve cut off mobile phone connections. So the only way we were getting news, since Burma has banned foreign journalists, the only way weʼve been getting news from Burma is through text messages, is through phone calls, is through the internet posted by ordinary citizens.

After hearing from them about the situation in Burma, I agreed to assist the expatriate Burmese community here in New York by filming their protest as they confronted the Foreign Minister of Burma after his speech to the U.N. general assembly. I uploaded the essential scenes of the protesters as they confronted the Burmese Foreign Minister to YouTube. I expected that some who had attended the event might view the video, but the vastness of the media landscape and the seeming impenetrability of the institutional modes of mass communication made me skeptical that my single video could have an impact. However, after just one day on YouTube, the video had been viewed over 6,200 times and was the “#26 Most Viewed” of the day and the “#66 Top Favorites” of the day in the category “News & Politics”. As of December of that year the video had been viewed by 22,427 individuals. The Democratic Voice of Burma, a radio and satellite television station in Norway that delivers media to the resistance movement in Burma contacted me and requested the footage which they then transmitted by satellite into Burma. Warf & Grimes (1997) discuss such counter-power applications of communication technologies:

A powerful counterhegemonic use of the Internet is the ability to communicate intersubjective knowledge – as much an attribute of hypertext as innate in the Internet. People from different places, with radically variant experiences, are able to convey a notion of what it is like to be them, to live their lives, via the Net. For example, the production side of the commodity chain no longer is shielded when one reads an essay, written by a shoe-factory worker, that describes conditions where Nike shoes are made. In an ideal situation these texts are written by the individuals who are involved, not by experts or elites, and are unfiltered.

And what about the digital divide? How does this affect access to this unfiltered, primary source reporting? Quoting a Pew study, Kreimer (2001) notes:

“Penetration of the Internet has already achieved the levels associated with radio in 1930 and television in 1955,” and the access divide is rapidly narrowing. Already, the American gap in Internet access between women and men, and between urban and rural residents, has vanished, and the rates of Internet connection among Hispanic and African Americans are rising more rapidly than the rates among the racial majority.

In addition, the ʻold mediaʼ now pick up and re-broadcast internet communication so that it reaches audiences through television, print and radio. An individual is unlikely to have satellite dishes, broadcasting stations, or the ability to reach tens of thousands of people – internet communication technologies afford this ability to communicate and allow individuals to participate and distribute information on a much larger scale. As barriers to accessing the internet are reduced by the increasing penetration of mobile phones with the ability to access the internet, these information technology tools of counter-power are becoming not only more accessible but vital to resistance.

A flip cam for every monk?

Resisting Institutional Power

Discussing economic boycotts as a strategy against the U.S. wars of imperialism, Arundhati Roy (2004) writes:

…already the Internet is buzzing with elaborate lists of American and British government products and companies that should be boycotted. These lists are being honed and refined by activists across the world. They could become a practical guide that directs and channels the amorphous but growing fury in the world. Suddenly, the “inevitability” of the project of corporate globalization is beginning to seem more than a little evitable.

Roy describes the state of ʻold mediaʼ in the Network Society as an “old buffalo” surrounded by a swarm of bees; the New Media. “The old buffalo is the text, the bees are the hyperlinks that deconstruct it. Click a bee, get inside the story.”

Internet mediated communication technologies are these bees, they are technologies of resistance in the face of the Network Society and the ʻold mediaʼ power grab for new forms of institutional power. When Rev. Lennox Yearwood, Jr. of the Iraq Veterans Against the War was assaulted by Capitol Police as he waited in line to witness the testimony of Gen. David H. Petraeus on the occupation of Iraq, the attack was captured on video by a witness with a camera-equipped mobile phone. The video was uploaded to YouTube and became one of the most viewed clips, registering millions of views. Speaking to an Anti-War demonstration in front of the white house in 2007, Rev. Yearwood referenced the incident and its implications for participatory technology in the network society when he proclaimed “The revolution may not be televised but it will be uploaded!”

Cyberactivists answer this call when they report on injustice, communicate dreams for future social justice, and when they upload, post, and resist.

But what about Ah Wei, the foxconn factory worker?  He continues building the tools that cyberactivists will use to document and upload.  When protesters coordinate by SMS, videotape an arrest or live blog a call for solidarity, they’re doing it on one of the iPhones that stained his hands black in the factory.  So who is Ah Wei to them, who is he to you and I?  Is he collateral damage in the war against the greater threat of hegemonic powers and the continuing rise of global capitalism?  Is he an unwilling soldier in a mock battle, making high-tech toys for spoiled kids playing revolutionary?  Are he and his fallen brothers and sisters martyrs in a struggle for the soul of humanity?  Or is he just another guy trying to survive and support his family? As I think about whether to replace my iPhone with another, or with any number of other products made in factories like this, I’ll be thinking about these questions, and about that man or woman working for 12 hours to make the device, who isn’t permitted to speak to the others working next to him.

ACTION: You can join a campaign to hold Apple accountable for the conditions in their manufacturer’s factories here.

UPDATE: The most recent reports suggest Foxconn will be closing their mainland China operations, putting as many as 800,000 out of work.  Do they think this is going to decrease the number of suicides?  There’s also an invigorated consumer drive for fair trade phones.  Labor unions are protesting Apple and Foxconn at technology trade shows and worker protests in China appear to be spreading with the Financial Times reporting that “workers keep themselves up to date on strike action via mobile phones and QQ, an instant messaging tool.”

Partial Cyberactivism Bibliography

Castells, M., The Power of Identity. 1997, Cambridge, Mass ; Oxford: Blackwell. xv, 461 p.

Castells, M., The Rise of the Network Society. 1996, Cambridge, MA ; Oxford: Blackwell Publishers. xvii, 556 p.

Castells, M., The Internet Galaxy : Reflections on the Internet, Business, and Society. 2001, Oxford ; New York: Oxford University Press. xi, 292 p.

Davis, E., Techgnosis : Myth, Magic + Mysticism in the Age of Information. Updated ed. 2004, London: Serpent’s Tail. x, 435 p.

Dewey, John. 1934. A common faith. New Haven: Yale University Press.

Froehling, O., The Cyberspace “War of Ink and Internet” In Chiapas, Mexico. Geographical Review, 1997. 87(2): p. 291-307.

Haraway, D.J., Simians, Cyborgs, and Women : The Reinvention of Nature. 1991, London: Free Association Books. 287 p., [11] p. of plates.

Harvey, D., The Condition of Postmodernity : An Enquiry into the Origins of Cultural Change. 1989, Oxford, UK ; Cambridge, Mass.: Blackwell. ix, 378.

Harvey, D., Social Justice and the City. Johns Hopkins Studies in Urban Affairs. 1973, [Baltimore]: Johns Hopkins University Press. 336 p.

Hayden, T. and Students for a Democratic Society (U.S.), The Port Huron Statement : The Visionary Call of the 1960s Revolution. 2005, New York [Berkeley, Calif.]: Thunder’s Mouth Press ; Distributed by Publishers Group West. 171 p.

Himanen, P. The Hacker Ethic, and the Spirit of the Information Age. 2001 [cited; 1st:[xvii, 232 p.].

Horses, M.T., Gathering around the Electronic Fire: Persistence and Resistance in Electronic Formats. Wicazo Sa Review, 1998. 13(2): p. 29-43.

Howe, C., Cyberspace Is No Place for Tribalism. Wicazo Sa Review, 1998. 13(2): p. 19-28.

James, W., The Varieties of Religious Experience : A Study in Human Nature. 1994 Modern Library ed. 2002, New York: Modern Library. xxi, 582 p.

Kreimer, S.F., Technologies of Protest: Insurgent Social Movements and the First Amendment in the Era of the Internet. University of Pennsylvania Law Review, 2001. 150(1): p. 119-171.

Lucas, A., Indigenous People in Cyberspace. Leonardo, 1996. 29(2): p. 101-108.

Rodan, G., The Internet and Political Control in Singapore. Political Science Quarterly, 1998. 113(1): p. 63-89.

Rosenzweig, R., Wizards, Bureaucrats, Warriors, and Hackers: Writing the History of the Internet. The American Historical Review, 1998. 103(5): p. 1530-1552.

Roy, A., An Ordinary Person’s Guide to Empire. 2004, Cambridge, Mass.: South End Press. 156 p.

Starrs, P.F., The Sacred, the Regional, and the Digital. Geographical Review, 1997. 87(2): p. 193-218.

Stone, A.R., The War of Desire and Technology at the Close of the Mechanical Age. 1995, Cambridge, Mass. ; London: MIT Press. x, 212 p.

Tillich, P., Theology of Culture. 1959, New York,: Oxford University Press. ix, 213 p.

Tillich, P., The Courage to Be. 2nd ed. Yale Nota Bene. 2000, New Haven, [Conn.]: Yale University Press. xxxiii, 197 p.

Turkle, S., The Second Self : Computers and the Human Spirit. 1984, New York: Simon and Schuster. 362 p.

Warf, B. and J. Grimes, Counterhegemonic Discourses and the Internet. Geographical Review, 1997. 87(2): p. 259-274.

“It is a violation of clear Islamic teachings that men or women be seen naked by other men and women. Islam highly emphasizes haya (modesty) and considers it part of faith. The Quran has commanded the believers, both men and women, to cover their private parts.”

via Portland Humanist Examiner, via USA Today, via Free Press

“[The technology fast] is a statement [of solidarity] with a world that does not have that ability to communicate the way we can and a reminder to us that perhaps we may have got beyond ourselves in terms of our own consumption of technology. We have galloped forward so fast maybe we have out-run our global responsibility in doing that.” – Bishop of Oxford, Rt Rev John Pritchard

I call it a temple because the architecture conveys a nearly religious aesthetic, a place to worship Apple, beyond any other Apple store you’ve ever been to. The top floor’s a vast open space, enclosed by spartan stone walls which support a massive glass ceiling. The rows of tables in the main room feel like pews.

The McDonald’s “Talking Filet-O-Fish” commercial opens with a wide shot of a garage. A heavy, bearded man sits with a McDonald’s bag and drink on the table in front of him. He seems comfortable, content, and average as he holds a sandwich in his hand. When he takes a bite of the sandwich the shot cuts to a close up of a taxidermy fish mounted on a wooden plaque on the wall. The fish bends in half, making an hyperbolic mechanical sound, and looks right at the camera as it begins to sing:

“Gimme back that Filet-O-Fish.
Gimme that fish!”

As the fish continues, the camera cuts to back to the man who is shown bobbing his head with the tune and chewing on the sandwich. He is sitting on a weight lifting bench next to a motorcycle. The fish continues singing:

“Gimme back that Filet-O-Fish.
Gimme me that fish!”

Another man walks into the garage carrying a drill – perhaps returning it to his friend. He stops and looks with astonishment at the fish and then at his friend sitting on the bench eating the sandwich. The fish continues to sing:

“What if it were you hanging up on this wall?
If it were you in that sandwich,
you wouldn’t be laughing at all!”

Just as the fish sings, “If it were you in that sandwich,” the camera cuts to the man chewing. He looks at his friend and shrugs his shoulders. The camera cuts to a close up of the sandwich, a very small, plain looking “bun” contains a fried brown rectangle, a small corner of shiny “cheese” peeks out from two places and a few blobs of “tartar sauce” from the other sides. A narrator offers the viewer a suggestion: “Why not get your own crispy, golden Filet-O-Fish, especially now when you can get one with medium fries and an ice cold soft-drink for just three-ninety-nine.” During the narration of this offer, we’re shown close-ups of hands pulling French fries out of a McDonald’s container and dark brown fizzy soda pouring over a cup full of ice.

Most of this ad doesn’t display the product, the sandwich, and instead makes the unexpected admission that if the situation were reversed and the man had been killed to make a sandwich (or a wall mount), he wouldn’t find it all so amusing. The ad is full of symbolic references to masculinity; the weight bench, the beard, drill and a garage set up as a workshop. The man is seated on a weight bench, next to a motorcycle, but he is overweight and eating a sandwich from McDonald’s; something that is likely to only increase his obesity. He is surrounded by the accouterment of masculinity, his power doesn’t come from these tools, but from his decision to reward himself by enjoying this sandwich. He laughs and shrugs his shoulders at the mechanical fish who asks him to consider the plight of the dead animal he is consuming and by doing so he asserts his dominance over every other creature on earth. In the end, the ad suggests, it is your privilege to forget and enjoy even if you know the truth about where a product comes from.

In an article on the cult status the advertisement has achieved via sharing on YouTube, a journalist writes “They also needed a fish that wouldn’t put people off. A Los Angeles taxidermist created a pollock with a remote control device to operate his mouth and tail. The sandwich is made with cod as well as pollock, but that fish looked too scary” (Howard 2009). The senior copy writer at the agency who produced the ad, Peter Harvey, explains “We said, ‘Let’s make it a little more toy-like so it won’t scare people completely’” (Howard 2009). The terror of coming face to face with the creature that is being consumed is buffered by employing a more toy-like fish. The ad serves to mystify the process of production that results in these millions of inexpensive “fish sandwiches” at McDonald’s branches across the world.

Fast food advertising traditionally attempts to divorce the food from the animal and factory farm source and make it seem as though it had grown on trees (quite literally in the case of past McDonald’s efforts which have included artificial trees with plastic hamburgers growing on them in children’s play areas). In this case, however, McDonald’s alludes to the true source of the sandwich, fishing (massive, destructive overfishing in fact), but then turns the idea into a dark comedy, asking the viewer to laugh off the absurdity of how a complex organism like a fish (in this case an intelligent, singing one) could have become the “delicious” friend brown rectangle they are pushing into their mouths.

Works Referenced

Howard, Theresa. 2009. McDonald’s Filet-O-Fish ad makes a big splash. USA Today. April 5, 2009. Retrieved on May 16, 2009 from: http://www.usatoday.com/money/advertising/adtrack/2009-04-05-mcdonalds-singing-fish-ad_N.htm

Buffy: So not stellar, huh?
Willow: Talk. All talk. Blah Blah Gaia. Blah Blah Moon…menstrual life force power thingy. You know, after a coupla sessions I was hoping we could get into something real but . . .
Buffy: No actual witches in your witch group?
Willow: No. Bunch of wanna-blessed-bes. You know, nowadays every girl with a henna tattoo and a spice rack thinks she’s a sister of the Dark Ones.

The effect of films like “The Craft,” “Practical Magic,” and the television series “Charmed” and “Buffy…” is far reaching. Social networks, retail suppliers and bloggers adopt a posture either in favor of or opposed to these depictions and construct identities in line with or opposed to them. There seems to be very little terrain online that hasn’t been touched by “slayage.”

“Robinson was probably the first religious figure of the twentieth century to fully grasp the power of advertising and mail-order marketing. But he was more than just that. With only a deeply held conviction and a few hundred dollars in ad money, he brought attention to the neglected needs of millions of people who wanted religion to provide practical guidance in daily life.”

Read more…

“Titled “The Pope Meets You on Facebook,” the new Pope2You application lets people send and receive “virtual postcards” of Pope Benedict along with inspiring text culled from the pope’s various speeches and messages.”

Via Cult of Mac, via Catholic News.

The last time I went to church it was in a bar in Brooklyn. Yesterday I went to a “contemporary” protestant “non-denominational” church in Arkansas with my mom.

This church is fairly new but the “style” is inceasingly popular in the southern United States. There is considerable debate about the goals and outcomes of such churches: “… I see a blatant capitulation to consumerism in much of this direction. Many experts in this movement do not hesitate to call their techniques “marketing methods,” but this approach breeds an unhealthy individualistic consumerism, which is already pervasive throughout the culture, when Christian leaders treat church growth as the primary activity of the Lord’s Day, and the congregational worship service as a virtual business undertaking aimed at getting consumers to “buy the product.” (John Mark Ministries)

(The “coffee shop”)

My first reaction to the physical architecture of the church is that it looks like a mall. The main entrance is a coffee shop aimed at creating a social space. I learned later in the service that new guests can trade in their comment/registration card for a hazelnut latte.

The congregation seems to be comfortable in such a mall culture. Many women have trendy, tight fitting dresses, 13 year-olds wear high heels, men and women have bleached hair and tanned skin, and the male uniform seems to be khakis and blue shirts. All of this combined to make me feel terribly uncomfortable.

The service begins with 20 minutes of rock music. The band has a drum set, an electric keyboard, a lead singer/guitarist, a bass player, a back-up singer/tambourine player, and an acoustic/electric guitarist. My grandmother regularly complains about them.

The pastor’s message included a warning to avoid “humanistic” ways that lead one to buy in excess and focus on “the flesh”. If one is “with Christ” then one will focus on internal, spiritual goals rather than the “humanistic”. During the closing prayer the keyboard player played instrumental inspiring music that increased in volume and tempo as the prayer closed. As the prayer ended the projected screen had swirling colors similar to itunes visualizer.

Human rights depend on Animal rights. We can never have liberation of humankind without the same for all of animalkind. So long as we enslave, we will never be free.

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“U.S. Chief District Judge Mark Wolf ruled this week that the Department of Correction violated federal law protecting religious freedom and ordered the department to provide Daniel Yeboah-Sefah a diet in line with his Buddhist beliefs.”

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